Scottsdale is the epitome of high-end lifestyle in the greater Phoenix metropolitan area. The city boasts of the highest concentration of luxury resort hotels – complete with golf courses, spas and countless amenities – in the United States. Scottsdale Fashion Square is the largest retail shopping mall in the American Southwest. Popular outdoor activities include hot air ballooning, jeep tours, horseback riding and hiking, as well as bar-hopping downtown in the evening. GIA works with tour operators in German-speaking Europe to maintain strong product placements and to promote off-season (summer) travel to the area.