GIA provides its customers a broad range of press and public relations activities.

By maintaining close contacts to the German speaking travel trade, consumer travel and lifestyle press over the past 20 years, GIA can ensure coverage in all online, print and social media channels

GIA provides comprehensive press and PR services, including:

  • Development of client and market-specific PR strategy: key messages to get across
  • Configuration of media assets, development of media plan / distribution schedule
  • Creation of German-language press kit
  • Creation of German texts for brochures and websites
  • Texting of German-language press releases
  • Regular updates of agency-own data base of journalists and media contacts
  • Immediate Handling of journalist requests
  • Organisation und execution of press trips (individual and group), with extreme detail put into itinerary development unique to each journalist and his/her work assignment
  • Clipping Service and ROI / ad equivalency overviews
  • Media Relations at trade fairs
  • Planning and execution of press events
  • Budget management, accounting, reporting, compliance