GIA participates in the most important travel trade shows
Every year GIA participates in ITB and IMEX in Germany, Vacantiebeurs in Holland, Brussels Holiday Fair in Belgium, Visit USA Seminars in Switzerland and Austria, etc. As part of its agency services GIA coordinates appointments with all important tour operators and journalists, provides on-site booth service and organizes events around the shows.
Moreover, GIA continues to take an active role in all leading consumer travel fairs. These important regional travel shows are carried out both in cooperation with organizations such as the VISIT USA Committee as well as with private industry partners such as tour operators, local travel agencies and media publishers.
There are also a number of specialized consumer shows, such as for motorcycle fans, golf shows, motorboat and scuba shows, wedding shows, outdoor hiking and climbing shows, ski shows. Live consumer marketing – being LIVE IN PERSON – is very important in order to convey authentically the spirit and emotion of a destination and travel product.
Lastly, GIA works with established industry partners throughout Central, Western and Northern Europe to guarantee effective representation and/or brochure distribution at consumer travel shows in Europe where and when personal involvement from GIA staff is not possible.