GIA is actively involved with MICE promotion and event/client acquisition for all partners in the hospitality industry: hotels, destinations and DMCs.

GIA provides following services for MICE customers:

  • Acquisition planning and definition of sales targets
  • Definition of suitable target groups
  • Generation of sales leads
  • Organization of sales missions, sales calls and promotions
  • Trade fair execution e.g. for IMEX and IBTM
  • Fam trips for companies and MICE agencies
  • Market Analyses & ROI