„America’s Happy End“ has been an agency client of GIA since 1999. We have established Germany and German-speaking Europe as the most important international market for The Florida Keys through regular B2B campaigns with our tour operator partners. B2C includes substantial marketing to the gay/lesbian community; to scuba divers for reef and wreck diving; and to the general German-speaking public who wants to explore the real Florida and its Caribbean flair. We have been handling trade marketing in the Netherlands and Belgium for the past 10 years and assumed full PR responsibility for The Florida Keys & Key West in 2017.