Local, regional and national tourism products are purchased, combined and re-sold by DMCs and incoming agencies.
GIA has successfully overseen sales and marketing programs from established regional DMCs to tour operator wholesale clients in Central and Northern Europe in order to channel leisure travel business to our DMC clients who handle leisure business. Other DMC clients have concentrated their efforts on MICE programs.
GIA works out a sales and marketing plan with DMC clients, defining target market(s) and goals for the next 3-5 years. Reservation / booking channels and methods are clearly defined, ideally with a direct booking channel between the DMC and the European client. GIA works closely with the DMC and the European client in order to facilitate communication, implement booking tools, correctly place content / destination assets. Fam trips are planned and executed first with product managers and then – where appropriate – with contracted retail agents selling DMC products through a selected TO / wholesaler.
Individual client solutions, reporting tools, commission schedules, ROI analyses are regularly provided and updated in order for both GIA and the DMC to know exactly where they are TOGETHER in the market.