Social Media is an integral part of the marketing and PR mix, whereby the importance of such platforms as Facebook, Instagram, Twitter, Youtube, et al. varies considerably from country to country – and there are different sensibilities involved in data protection and online marketing across the globe. GIA works with our destinations and hospitality clients to articulate verbal and visual messaging for each channel in order to inspire users at the appropriate moment in their travel planning or current vacation experience.
GIA has successfully worked with influencers and travel bloggers. Here the current platform of choice in Germany is surely Instagram. GIA works with industry partners (airlines, rental car companies, local attractions) in order to jointly shoulder costs and “share the love” of blogger coverage.