Strategic Communication for Tourism Brands
Targeted messaging. Clear positioning. Visible impact.
Travel inspires – and effective communication reflects that inspiration. Get It Across (GIA) develops tailored communication strategies for destinations and their industry partners which strengthen their market standing and provide trackable engagement with industry stakeholders, the media and spend-happy travelers.
We Deliver Your Message with Impact
- Strategic Communication Concepts Clearly defined, brand-focused, and future-oriented strategies that make your destination or tourism brand stand out.
- Public Relations & Media Relations Building and maintaining lasting relationships with journalists, influencers, and industry opinion leaders.
- Authentic Storytelling & Content Creation Compelling stories that spark emotions and inspire people to travel.
- Digital PR & Social Media Cross-channel, inspiring, and measurably effective communication.
- Influencer Relations & Partnerships Credible collaborations with strong reach and engagement.
- Crisis & Reputation Management Strategically, sensitively, and professionally executed to protect and strengthen your brand.
- Media Monitoring & Performance Analysis Continuous monitoring, flexible adjustments, and sustainable impact.
Communication with Purpose and Impact
At Get It Across (GIA), we believe that strong communication creates lasting impact. Our experienced PR team maintains excellent relationships with leading journalists, editorial offices, and travel platforms, ensuring broad visibility across relevant media channels and digital platforms. With a clear understanding of brand identity and target audiences, we develop strategies that build relationships, foster trust, and strengthen brands over the long term.
Whether traditional or digital, we position destinations successfully through creative campaigns, targeted collaborations, and a strong network of media contacts and influencers – right where travelers’ attention is focused.
Think Holistically, Act Strategically
Our Unique Selling Points in Tourism Marketing:
- Specialization in Destination Branding and Tourism Communication
- Integrated Approach: combining traditional PR, digital strategy, and storytelling
- Extensive International Travel Industry Experience
- Strong Network of media contacts, bloggers, and influencers
- Comprehensive Consulting: from strategy and content creation to campaign management
Why choose Strategic Communication with GIA?
- Because we combine passion for travel with marketing expertise.
- Because we understand how travelers think, dream, and book – and how to position brands to stay relevant in a competitive market.
- Because we are your full-service agency for tourism marketing, PR, and brand communication. Together, we make your brand visible exactly where people plan their next trip.
Get a free consultation now:
+49 221 4767120
Frequently Asked Questions
Strategic communication ensures your message hits the mark. Strategic communication ensures that brand messages reach the right audiences, through the appropriate channels and in the right tone. In tourism, this means visibility in a competitive market, clear brand positioning, and an emotional connection with travelers. Without a strategy, communication can be inconsistent – with it, communication becomes a powerful driver of brand building and bookings.
Get It Across (GIA) – your experts in tourism marketing and destination branding. GIA specializes in tourism marketing and destination branding. We understand the dynamics of the travel industry, know what travelers want, and excel at communicating complex topics in an emotional and engaging way. Our strength lies in combining traditional PR, digital communication, and creative storytelling, supported by a strong network of media contacts, bloggers and influencers.
A Successful Strategy Combines Multiple Elements:
- Brand, Market & Audience Analysis
- Development of a Clear Communication Positioning
- PR & Media Relations
- Content & Storytelling Campaigns
- Social Media & Influencer Relations
- Monitoring and Continuous Optimization
Depending on your objectives and budget, these measures are tailored individually to your brand to maximize impact and visibility in the travel and tourism market.
Success is measurable – even in communication: We track reach, media coverage, engagement rates, and traffic data to understand which messages truly resonate. With media monitoring and reporting, we ensure that strategies remain flexible and effective, helping you achieve your communication goals and maximize impact in the travel and tourism market.
Yes. Especially in tourism, a destination’s public image can be quickly affected – by political events, environmental factors, or local crises. Our experienced team develops preventive strategies, provides guidance in critical situations, and supports the entire crisis management process to maintain trust and protect your brand image in the long term.