360° Marketing for Tourism and Destinations
Think holistically. Act strategically. Execute effectively.
For over 25 years GIA has been undertaking B2B, B2B2C and B2C marketing on behalf of its international tourism clients. Our campaigns are designed to hit multiple touch points during the customer journey, starting from inspiration and continuing through purchasing, experiencing and ultimately sharing the story as a destination ambassador. We integrate PR, native content, social media activation, tour operator engagement, travel agency training and outreach in our 360-Degree approach.
Our 360° Marketing Approach at a Glance
- Targeted B2B and B2B2C Strategies: We integrate product development, communication, and sales promotion to deliver measurable results and a lasting brand presence.
- Strong Industry Connections: From boutique providers to global players, our campaigns reach the decision-makers and distribution partners that truly matter.
- Trade Marketing & Sales Expertise: Direct access to tour operators, wholesalers, and travel agencies, including training, sales programs, and promotional activities.
- Multichannel Brand Management: Whether digital, analog, or live, we leverage trade fam trips, professional and consumer trade shows, MICE marketing, and content strategies to make brands tangible and engaging.
Marketing with Vision and Effectiveness
With 25 years of experience, we know that holistic marketing drives sustainable success. Our qualified team combines strategy, creativity, and sales expertise to strengthen tourism brands effectively. With deep industry knowledge and a strong network, we reach the people who determine market success.
Whether digital, analog, or live, we deliver integrated campaigns, strategic partnerships, and measurable initiatives to create reach, relevance, and growth – ensuring your brand remains visible and competitive in the travel market.
Our Focus
We focus on what truly matters in tourism: relationships, reach, and relevance. By intelligently integrating marketing, sales, and communication, we create added value for our clients and position brands sustainably in the market.
- Holistic view of brand and market
- Over 25 years of experience in the international travel industry
- Strong industry expertise & extensive network
- Tailored marketing initiatives for each destination brand
Why choose 360° Marketing with GIA?
- Because we integrate brand, communication, and sales holistically – delivering measurable results and sustainable visibility.
- Because we have over 25 years of experience in tourism marketing and know how to keep brands moving and relevant.
- Because we combine creative ideas with strategic thinking – developing campaigns that engage, inspire, and deliver impact.
Get a free consultation now:
+49 221 4767120
Frequently Asked Questions
360° Marketing represents a holistic approach in which all communication and sales channels are strategically connected – online, offline, and live. This creates a consistent brand message across the entire customer journey.
Today’s travelers research across multiple channels – from social media to travel agencies. Only those who strategically engage every touchpoint remain visible and relevant. 360° marketing ensures that your messages reach travelers wherever travel decisions are made.
GIA combines strategy, communication, and sales: From B2B and B2B2C marketing to PR, content creation, sales activities, training, and trade shows, GIA develops tailored initiatives that drive measurable results and advance brands in the travel and tourism market.
Traditional marketing often focuses on individual actions. 360° Marketing embraces an interconnected approach integrating content, PR, partnerships and sales into a cohesive marketing campaign that strengthens the brand and maximizes booking results.
We measure impact with clearly defined KPIs. From Reach to Engagement to Leads and Bookings: we track performance and identify the working parts. Through continuous campaign monitoring we optimize both execution and ultimately results.