MICE2018-04-13T10:30:55+00:00

MICE promotion and event/client acquisition for all partners in the hospitality industry

GIA has been actively involved with MICE promotion and event/client acquisition for all partners in the hospitality industry: hotels, destinations and DMCs. The integration of EastWest Travel GmbH into Get It Across GmbH & Co KG also included extensive MICE databases with guaranteed buyers / planners from all over Central Europe, with the primary source market nonetheless remaining Germany, the largest single MICE market in continental Europe.

GIA provides following services for MICE customers:

  • Definition of MICE sales targets over the next 3-5 years, establishing sales plan
  • Definition of primary MICE windows for sales / promotion
  • Identifying appropriate industry / target buyers for specific client (industry associations for trade show acquisition for destination clients; trade show / event participants for individual hotels and DMCs)
  • Live 1:1 Sales calls, extensive and persistent follow-up
  • RFP solicitations, sales lead generation, individual client solutions
  • Trade Show representation, scheduling: IMEX, IBTM
  • Organization & execution of sales missions / roadshows
  • Fam Trip planning and execution for buyers / MICE agencies / industry clients
  • Market analysis & travel trend reports
  • Detailed sales reporting, ROI tracking
  • Integration of social media and PR where appropriate and tactical

MICE Clients

X