It is imperative that content-relevant and linguistically correct German language materials are used when accessing the German market.
Yes, the vast majority of Germans have had English in school. But the gesture of providing good German language materials from the onset guarantees more in-depth research into the destination, which ultimately leads to a longer length of stay and higher expenditures on location. These materials can be distributed to German tourists via GIA's widespread fulfillment system that is used by more than 500 consumers and travel agents each month. Here are just a handful of samples of German-language materials which we have produced for our clients:
Reiseplaner
The "Reiseplaner" is 30page brochure with extensive information on National Parks, Trips & Itineraries, Skiing Areas, Sightseeing, Outdoor and other activities and attractions of the respective destinations. The topics of the texts are focussing on the market-specific needs of the German clientel. The Reiseplaner offers a comprehensive but handy overview over a region or a state like Utah or Colorado and is usually updated every 1 or 2 years.
Rack / Lure Brochures
The Rack / Lure Brochures are usually made for smaller regions, cities or parks. They include all highlights of a destination and are presented in a small, manageable folding-brochure. GIA also offers design and texting services for these types of brochures to our clients.
Newsletter
On behalf of the Florida Keys & Key West, we yearly produce a printed Newsletter that is sent out to interested consumers. This 8page folding brochure focusses on current and relevant highlights as well as on contact- and background information on the presented attractions. It also includes one page of general information about travelling to the Keys.
Event Flyer
For special consumer events, like golf show or rodeo fairs, GIA regularly creates 1 or 2 page flyers that are distributed to interested visitors. These flyers usually include theme-related destination information and/or specific travel offers of our tour operator partners. In addition, those flyers can also be used for our GIA own regular fulfilment system. GIA offers a full service for these flyers including gathering of information, design, texting, production and, of course, distribution.